Social media has undoubtedly been the big buzz phrase in digital marketing for the last few years. Lily Allen arrived via MySpace in 2006; the BBC’s Robert Peston blogged about Northern Rock in 2007; seemingly every CEO in the land demanded a Facebook group in 2008, and Twitter has ruled 2009. Social media budgets have rocketed over the last five years – and yet few people are able to demonstrate exactly how investing in social media has boosted their profits one bit.

So why use social media?
That doesn’t mean money spent on social media is wasted. On the contrary, social media should now be a central part of any company’s digital marketing planning. And, with experience of planning, setting up and executing social media campaigns, i-Lines marketing are your ideally placed partner.

But, when all the hype is stripped away, what is social media? Well, put simply, social media is the art of using word of mouth to promote your business – just like people have been doing for centuries. The difference between social media is that the conversations happen online – meaning you can track, measure and hopefully improve the things that people say about your business in a way that’s never been possible before.

The best news is that many social media tools are free, or cost little. All you need is help setting them up and using them – help that, if you’re based in York, Leeds or elsewhere in Yorkshire – i-Lines Marketing can provide. And, best of all, we can show you how to measure your success and turn it into a quantifiable ROI on your balance sheet.

Get in touch today to find how we can help your business with social media.