Search engine optimisation (SEO) is as critical for York businesses as it is anywhere else in the world. In fact, if you’re a York business then SEO could be your window to the world.

Why waste money, time and effort advertising in the local media in York, Leeds and Yorkshire or beyond when you’ve got a whole planet full of people already searching for your product, ready to start a profitable relationship with your business? That’s where search engine marketing (SEM) comes in.

What is search engine optimisation (SEO)?
Search engine optimisation (SEO) is a much-maligned subject. Many people think it involves businesses manipulating the results of search engines like Google in order to defraud an innocent public.

Nothing could be further from the truth. SEO is simply the practice of developing a website in a way that allows the search engines to easily calculate what the page is about, and how relevant it is to a user’s search.

SEO connects people who are searching with, say, men’s hairdressers in York, with the websites of men’s hairdressers in York. The more influential Google perceives a website to be, the higher it will rank it. And a higher ranking brings more business – most people only visit the websites on the first page or two of any web search that they make.

The trick, therefore, is in convincing Google that your website is more relevant and more influential than others. Much of this involves the copy on your website – both on the web page and in the HTML code that powers it.

i-Lines marketing will assess your website and make recommendations that will improve your search engine page rankings. We can also supply the crucial on-page copy that will boost visitor numbers from Google and the like.

Choosing the right keywords to optimise your website against is critical (you may want visitors from York, not New York, after all!). We’ll study the relevant web traffic in your industry sector to assess the best keywords to work to – and then we’ll best optimise your website.

Contact us now to learn more.