“Search Wrighty’s XI” says the Sun ad: a brave new world, or is the dream marriage between SEO and TV advertising doomed to failure?

So many people obsess about page rankings as though it’s the be-all-and-end-all of search marketing. Let’s be clear here: it isn’t, and nobody should think it is.

Websites that rely on static content for SEO purposes are fast becoming redundant thanks to free blogging internet tools that deliver better results.