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	<title>i-Lines marketing &#187; Matt</title>
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	<link>http://www.i-lines-marketing.co.uk</link>
	<description>Web copywriting, SEO, social media and online PR</description>
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		<title>Wordpress v Joomla: the Google Web Optimizer battle</title>
		<link>http://www.i-lines-marketing.co.uk/2010/04/wordpress-v-joomla-the-google-web-optimizer-battle/</link>
		<comments>http://www.i-lines-marketing.co.uk/2010/04/wordpress-v-joomla-the-google-web-optimizer-battle/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 13:17:29 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Google Web Optimizer]]></category>
		<category><![CDATA[Joomla]]></category>
		<category><![CDATA[Multivariate testing]]></category>
		<category><![CDATA[Wordpress]]></category>

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		<description><![CDATA[In the multivariate testing wars – where the fight to improve your website conversions will be won and lost – your choice of open-source CMS platform could be critical.]]></description>
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		<title>Wrighty’s III: three reasons why search calls-to-action in TV ads won’t catch on</title>
		<link>http://www.i-lines-marketing.co.uk/2010/03/wrightys-xi-wrightys-iii-reasons-why-search-calls-to-action-in-tv-ads-won%e2%80%99t-catch-on/</link>
		<comments>http://www.i-lines-marketing.co.uk/2010/03/wrightys-xi-wrightys-iii-reasons-why-search-calls-to-action-in-tv-ads-won%e2%80%99t-catch-on/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 10:27:40 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[International SEO]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[TV advertising]]></category>

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		<description><![CDATA[“Search Wrighty’s XI” says the Sun ad: a brave new world, or is the dream marriage between SEO and TV advertising doomed to failure?]]></description>
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		<title>Keyword research can throw up surprises</title>
		<link>http://www.i-lines-marketing.co.uk/2009/12/keyword-research-can-throw-up-surprises/</link>
		<comments>http://www.i-lines-marketing.co.uk/2009/12/keyword-research-can-throw-up-surprises/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 15:20:59 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Web copywriting]]></category>
		<category><![CDATA[copywriting for SEO]]></category>
		<category><![CDATA[Keyword research]]></category>
		<category><![CDATA[Online copywriting]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.i-lines-marketing.co.uk/?p=75</guid>
		<description><![CDATA[Don’t guess what keywords your customers will search for when optimising your web copy. Thorough keyword research shows us the reason why not.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why blogging beats static content every time</title>
		<link>http://www.i-lines-marketing.co.uk/2009/09/why-blogging-beats-static-content-every-time/</link>
		<comments>http://www.i-lines-marketing.co.uk/2009/09/why-blogging-beats-static-content-every-time/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 11:12:31 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Linkbuilding]]></category>
		<category><![CDATA[Online copywriting]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.i-lines-marketing.co.uk/?p=52</guid>
		<description><![CDATA[Websites that rely on static content for SEO purposes are fast becoming redundant thanks to free blogging internet tools that deliver better results.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Is Martin Lewis ruining it for affiliates?</title>
		<link>http://www.i-lines-marketing.co.uk/2009/06/is-martin-lewis-ruining-it-for-affiliates/</link>
		<comments>http://www.i-lines-marketing.co.uk/2009/06/is-martin-lewis-ruining-it-for-affiliates/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 06:42:43 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Affiliate marketing]]></category>
		<category><![CDATA[Martin Lewis]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Social networking]]></category>

		<guid isPermaLink="false">http://www.i-lines-marketing.co.uk/?p=41</guid>
		<description><![CDATA[Financial journalist and successful affiliate marketer Martin Lewis told millions of GMTV viewers this morning how affiliate sites make money. Is his spilling-the-beans ruining affiliate marketing for everyone else?]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>It’s FREE. Is that good or bad?</title>
		<link>http://www.i-lines-marketing.co.uk/2009/05/it%e2%80%99s-free-is-that-good-or-bad/</link>
		<comments>http://www.i-lines-marketing.co.uk/2009/05/it%e2%80%99s-free-is-that-good-or-bad/#comments</comments>
		<pubDate>Thu, 28 May 2009 11:55:46 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[SEO in Leeds]]></category>
		<category><![CDATA[Ajaz Ahmed]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Digital marketing]]></category>
		<category><![CDATA[Elmwood]]></category>
		<category><![CDATA[Freeserve]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Leeds]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[Some people turn down Google Analytics because it's free. Are they right to do so - or should we work harder to convince them?]]></description>
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