Wordpress v Joomla: the Google Web Optimizer battle
In the multivariate testing wars – where the fight to improve your website conversions will be won and lost – your choice of open-source CMS platform could be critical.
Author Archive
Wrighty’s III: three reasons why search calls-to-action in TV ads won’t catch on
“Search Wrighty’s XI” says the Sun ad: a brave new world, or is the dream marriage between SEO and TV advertising doomed to failure?
Keyword research can throw up surprises
Don’t guess what keywords your customers will search for when optimising your web copy. Thorough keyword research shows us the reason why not.
Why blogging beats static content every time
Websites that rely on static content for SEO purposes are fast becoming redundant thanks to free blogging internet tools that deliver better results.
Is Martin Lewis ruining it for affiliates?
Financial journalist and successful affiliate marketer Martin Lewis told millions of GMTV viewers this morning how affiliate sites make money. Is his spilling-the-beans ruining affiliate marketing for everyone else?
It’s FREE. Is that good or bad?
Some people turn down Google Analytics because it’s free. Are they right to do so – or should we work harder to convince them?
