i-Lines Marketing has helped York men’s hairdressers Cube Hairdressing get to the number one position on Google for the term “men’s hairdressing York”.

The high-end men’s salon has reported a substantial increase in business volumes via the website, with many customers now preferring to book online rather than ring up to make an appointment.

While the website was being developed (by York computer help, service and support company Gecko Geeks, with results as stylish as anything to come out of a Cube salon chair) the directors of Cube asked i-Lines to edit a rough draft of their website copy in order to optimise it for search engines.

Brand-wise, the aim was to help shape the business’s image as the leading quality hairdressers for men in York, and from a marketing point of view signpost the customer journey from web search to booking an appointment.

i-Lines and the directors of Cube Hairdressing look forward to working together in future to further improve the website’s performance.