Leeds web design agency pixelbuilders.com has chosen i-Lines Marketing to revamp their website copy to make it work harder – both to generate new business and to give their SEO performance a boost.

pixelbuilders.com, an agency which enjoys a reputation as one of the top graphic design agencies in Leeds, West Yorkshire, commissioned the work as part of a wider revamp of their website. i-Lines Marketing was asked to re-write the online copy, making it more benefit-driven and including more calls to action.

Andrew Ackroyd, spokesman for pixelbuilders.com, said, “We asked i-Lines to work on our website copy to drive more traffic to the site. The overall goal is to increase the number of potential pixelbuilders.com customers who go on to contact us as a website design agency. The work was completed on time and within budget, and I’m confident that the new copy will meet our goals.”

Matt Bennett, spokesman for i-Lines Marketing, said, “pixelbuilders.com realise the value of professionally written website copy in generating sales from a website. It’s an important part of web design and something that can’t be left to chance.

“The copy on this website has to do two jobs: to improve search engine optimisation (SEO) performance, based on a set of search keywords pixelbuilders.com gave to us before we started work. And the copy has to then persuade website visitors to go on and contact pixelbuilders.com once they have arrived at the site. Hopefully, we’ve given them something that works on both counts.”

To see the finished copy in-situ go to pixelbuilders.com, the Leeds-based web design agency’s website.