A York toy shop is starting to sell its traditional wooden gifts and toys online around the world with i-Lines marketing’s help.

The York business operates from a small location in one of York’s most popular tourist streets – but, thanks to the internet, can deliver goods to customers in any location across the globe.

i-Lines marketing is helping the small business establish its website online with a full overhaul to optimise it for search engines like Google, Yahoo and Microsoft Live.

This involves undertaking stringent keyword analysis – finding out what search phrases customers use when shopping online for toys and gifts – and making changes to the website’s HTML code before re-writing the website copy to improve its performance both in search engine rankings and in promoting products better to online customers.

Matt Bennett, spokesman for i-Lines marketing, said, “This SEO work will improve the business prospects for this well-known York business throughout the world.

“As well as putting them at the top of search results for the products they sell, we’ll be improving their website in traditional marketing ways – making the copy more customer-friendly, putting better calls-to-action in place and increasing the number of ways in which customers can find their desired toy or gift.

“The internet provides a great opportunity for family businesses to take their product to a worldwide market – and we’re delighted to be involved with this one.”

For more information on i-Lines marketing’s web copywriting, SEO, social media and online PR services, contact Matt Bennett.