A hair removal clinic in Wakefield has been helped in the search engine rankings with an SEO copywriting revamp from i-Lines marketing.

The Yorkshire Laser Clinic, who provide a range of cosmetic skin treatments to customers using state-of-the-art laser technology at their premises near Leeds, West Yorkshire, were failing to rank anywhere in the SERPs and turned to i-Lines marketing to help.

i-Lines marketing, a York-based web copywriting, SEO, social media and online PR consultancy, carried out a full analysis of the clinic’s website and made a number of recommendations.

The SEO agency was then commissioned to make changes to the site based on the results of their analysis. This resulted in the clinic getting top ten – first page – rankings on Google on all the keywords identified by i-Lines as being critical ones in cosmetic laser treatment search marketing.

Within a month of the work being carried out, the Yorkshire Laser Clinic was reporting that customers were booking treatments having found the site through internet searches.

Matt Bennett, spokesman for i-Lines marketing, said, “I’m thrilled to have improved the Yorkshire Laser Clinic’s web ranking so successfully.

“When we first looked at the site it wasn’t even ranking on searches for its own name – something on which businesses must come top as a matter of priority.

“We expect the clinic to get a growing flow of traffic through search in the future, and look forward to helping them track, analyse and improve the profitability of this traffic.

“This once again demonstrates the potential return on investment companies can expect from search engine marketing.”