“Search Wrighty’s XI” says the Sun ad: a brave new world, or is the dream marriage between SEO and TV advertising doomed to failure?

Don’t guess what keywords your customers will search for when optimising your web copy. Thorough keyword research shows us the reason why not.

So many people obsess about page rankings as though it’s the be-all-and-end-all of search marketing. Let’s be clear here: it isn’t, and nobody should think it is.