Keyword research can throw up surprises

Don’t guess what keywords your customers will search for when optimising your web copy. Thorough keyword research shows us the reason why not.

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Search doesn’t end with page rankings

So many people obsess about page rankings as though it’s the be-all-and-end-all of search marketing. Let’s be clear here: it isn’t, and nobody should think it is.

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Why blogging beats static content every time

Websites that rely on static content for SEO purposes are fast becoming redundant thanks to free blogging internet tools that deliver better results.

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