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      Betlight bets on i-Lines marketing

      07.07.2010 | Posted in Online marketing | Author: i-Lines | No Comments »
      Tags: Betlight, Natural search, Paid search, PPC, SEO

      Betlight backed a winner in 2010’s biggest sports betting events when it signed i-Lines marketing as its SEO and PPC partner.

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      Wordpress v Joomla: the Google Web Optimizer battle

      27.04.2010 | Posted in Online marketing | Author: Matt | 2 Comments »
      Tags: Digital marketing, Google Web Optimizer, Joomla, Multivariate testing, Wordpress

      In the multivariate testing wars – where the fight to improve your website conversions will be won and lost – your choice of open-source CMS platform could be critical.

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      Wrighty’s III: three reasons why search calls-to-action in TV ads won’t catch on

      04.03.2010 | Posted in International SEO, Online marketing | Author: Matt | No Comments »
      Tags: Search Engine Optimisation, TV advertising

      “Search Wrighty’s XI” says the Sun ad: a brave new world, or is the dream marriage between SEO and TV advertising doomed to failure?

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      Keyword research can throw up surprises

      04.12.2009 | Posted in Web copywriting | Author: Matt | No Comments »
      Tags: copywriting for SEO, Keyword research, Online copywriting, Search Engine Optimisation

      Don’t guess what keywords your customers will search for when optimising your web copy. Thorough keyword research shows us the reason why not.

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